About Mercho

Mercho Brands is led by product developer and retail category strategist Jane Cowper, who brings more than 25 years of experience building consumer products for major retail markets.

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Jane has developed and launched consumer product ranges across New Zealand, Australia and the United States, with products sold through major retailers including Walmart, Kroger, TJX, Big W, Chemist Warehouse, Farmers, Woolworths, Foodstuffs, Mitre 10 and Bunnings.

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Mercho helps founders and growing brands turn strong ideas into retail-ready products, combining product strategy, development, branding and packaging design to create ranges designed to win ranging and perform on shelf.

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Supported by a trusted network across formulation chemistry, distribution, compliance, engineering, IP & patent, manufacturing, sourcing and supply chain, Mercho guides products from concept through to market launch.