What we do
Product Strategy
Building a strong commercial foundation through insight-led thinking around market fit, customer positioning, category fit, product architecture, and pricing.
Product Development
The critical details, including sourcing, procurement, compliance and testing, ensuring the concept stacks up both practically and commercially.
Branding & Packaging
Creating brand identities and packaging systems designed to connect with customers and perform on shelf.
Retail Readiness
Building retail engagement strategies and sell-in decks that wow buyers through clear product storytelling that quickly lands the proposition.
In-market Support
After launch, Mercho continues to support brands with performance tracking, forecasting, and ongoing refinements to help drive growth.
As founders from a hospitality background, we knew we had a great product that people loved, but little experience with supermarkets.
Jane made the process very streamlined, creating a clear strategy and positioning for our brand, the branding and packaging has received very positive feedback from wholesalers and the product has consistently sold out since its launch in early 2026.
SAMNANG & SOMNEANG / FOUNDERS OF SAM & SOM / PK SAUCES
WHAT CLIENTS SAY
I’ve worked with Jane for several years across different projects, she brings together deep design experience with a sharp commercial instinct. The level of quality and output she consistently delivers is rare.
She just gets it, creatively and commercially.
NANCY VINCENT PARR / FOUNDER ONAJI COSMETICS
WHAT CLIENTS SAY
Who we work with
Mercho works with new CPG / FMCG founders, retailers, existing brands and manufacturers, developing consumer products for retail markets worldwide
TYPICAL CLIENTS INCLUDE:
Consumer brands launching new product ranges or under going a rebrand
Retailers building a private label / home brand they can own & control
Seasonal gifting ranges for established brands and job lots
Contract manufacturers building their own retail brand offer
DTC brands that are needing packaging upgrades for in-store channel readiness
Let's Talk
Contact us today to discuss your product needs.
Tel. 021 039 5659
PO Box 36493
Merivale
Christchurch
A member of The Designers Institute of New Zealand. (DINZ)